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Fordlandia

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Greg Grandin, "Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City [Audiobook]"
Re---ded B-oks | 2010 | ISBN: n/a, ASIN: B003SRWEFQ | MP3 VBR V8 | 15 hrs 28 mins | 308.1 Mb

In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today.

More than a parable of one man's arrogant attempt to force his will on the natural world, Greg Grandin's Fordlandia is "a quintessentially American fable".


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